Digital Email & Web Designer

Posted on: 
April 20, 2024

Company Overview

enrollmentFUEL is a comprehensive Strategic Enrollment Management (SEM) solutions provider with over 300 years of enrollment management experience. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help client-partners meet enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.

Position Overview

As a Digital Email & Web Designer (contractor), you will be responsible for collaborating with our internal team to create eye-catching, easy-to-navigate emails and landing pages that encourage prospective students to click and/or fill out a form to learn more information.

Position Outcome

The most critical services or results expected from this position:

  • Use client-provided brand guidelines, photo libraries, logos, and fonts to create user-friendly emails and landing pages for prospective college and/or graduate students
  • Design using HTML and CSS so the enrollmentFUEL development team can implement the final approved designs into the Marketo platform
  • Have a method for showing a “live” preview of the design
  • Communicate regularly with the enrollmentFUEL team
  • Make necessary edits in a timely manner

Essential Duties and Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Design and develop landing pages and emails using HTML and CSS
  • Research current design trends and communicate those with the team
  • Collaborate with all involved parties via email, Slack, Microsoft Teams, and/or Basecamp 4
  • Attend video meetings, as needed

Supervisory Responsibilities



  • Portfolio with recent work samples
  • At least 3+ years of design experience using HTML and CSS
  • Able to work autonomously in a fully remote environment
  • Strong knowledge of current digital design best practices and web production techniques
  • Understanding of visual design principles
  • Bootstrap experience preferred, but not required
  • Marketo experience preferred, but not required
  • B2C design experience preferred, but not required

Work Distribution

  • 75% Designing emails and landing pages in HTML and CSS
  • 15% Communicating with the enrollmentFUEL team
  • 10% Reading client feedback and answering design-specific questions

Physical Demands

  • Visual and auditory acuity with speaking and hearing ability sufficient for headset/phone usage and conversations
  • Manual dexterity sufficient for work on a computer
  • Ability to stand or sit, in alternating fashion, for long periods of time

Travel Required

  • None

EEO Statement

enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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