Creative Lead

Description

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The Creative Associate will play a key role in advancing Value for Women’s mission by managing a broad spectrum of visual and digital content creation tasks. This role involves designing and implementing digital content and multimedia visualisations tailored to the organisation’s needs and serving a diverse group of internal and external stakeholders.

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Responsibilities

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Visual Content Development

• Lead on the design, format and edit of Google Slide decks, ensuring professional and engaging presentations in alignment with VfW brand guidelines.
• Develop creative design collateral including infographics, banners, brochures, posters, and social media content, as per the requirements of consulting projects, and corporate communications.
• Design and format both internal and client-facing publications and reports.
• Visualise and create graphics, including illustrations, logos, layouts, and photos, using tools like Adobe Creative Suite, Photoshop, InDesign, and Illustrator.

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Website Content Creation

• Conceptualize and create landing pages, as needed, on the organisational website (hosted on the CraftCMS platform).
• Update and maintain website content, ensuring alignment with brand guidelines and organisational objectives.

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Video Production and New Media

• Edit and format videos for workshops, training, and other educational purposes.
• Produce creative media formats such as GIFs and podcasts to enhance digital outreach.
• Maintain and update Value for Women’s YouTube channel with engaging, high-quality content.

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Strategic Planning and Collaboration

• Provide inputs into developing a strategic plan for multimedia content on the company website and social media, aligning with organisational goals, and helping execute it.
• Collaborate with internal teams and if needed, with clients/partners, to develop and execute creative strategies for marketing campaigns, webinars, and other initiatives.

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Internal VfW Magazine

• Design creative content and multimedia visualisations for VfW's quarterly internal magazine and potentially internal blogs and email campaigns.
• Provide data analytics each quarter on readership and interaction statistics by internal audience.

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Creative Collateral Management

• Develop and maintain a catalogue of VfW’s creative collateral archives.
• Ensure externally produced multimedia assets are collected and archived.
• Create a bank of photography, templates, icons, and documents such as slide decks for use by VfW teams.
• Provide guidance on photo searches, manage the VfW database of organisational images, and maintain creative collateral archives.

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Additional Responsibilities

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Your role extends further into operational, and communication activities. Toward this, you would:

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Team Communication

• Establish and leverage seamless communication linkages across levels in the organisations including Advisory Services, Business Development, and Business Support Services, for best collaborations.
• Advise on the scope of work, realistic timescales, and the level of effort needed to deliver internal and external initiatives on time.

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Team Support and Upskilling

• Offer periodic training through our internal VfW Academy on design standards and train the VfW team on design and branding, ensuring alignment with VfW policy.
• Provide high-level documentation guidelines on design standards, and periodically update these.