Content Creator

Posted on: 
March 29, 2024

Job Opening: Content Specialist at Torque Block

Our company is seeking a dynamic and creative Content Specialist with expertise in product photography, branding, and a comprehensive understanding of the automobile industry, particularly in the realm of performance tyres. As a vital member of our team, you will be responsible for creating captivating visual content and developing compelling brand narratives to enhance our online presence and drive customer engagement.

Responsibilities

  1. Product Photography:
  • Conduct high-quality product photoshoots for our performance tyre range, ensuring images accurately represent product features, design, and performance attributes.
  • Collaborate closely with the marketing team to plan and execute photoshoots that align with brand guidelines and marketing objectives.
  • Maintain an organised database of product images for easy accessibility and usage across various marketing channels.

   

  1. Branding and Visual Content Creation:
  • Develop visually appealing and cohesive branding materials, including graphics, illustrations, and multimedia content, to elevate brand identity and storytelling.
  • Design engaging social media posts, advertisements, and promotional materials that resonate with our target audience and effectively communicate product benefits.
  • Stay updated on industry trends and competitor strategies to continuously enhance the visual appeal and relevance of our branding efforts.

   

  1. Content Strategy and Optimization:
  • Collaborate with the marketing and product teams to develop content strategies that drive brand awareness, customer acquisition, and sales conversions.
  • Optimize visual content for various digital platforms and channels, ensuring maximum visibility, engagement, and conversion rates.
  • Monitor and analyze content performance metrics to identify opportunities for improvement and refine future content strategies accordingly.

  1. Automobile Industry Expertise:
  • Demonstrate a deep understanding of the automobile industry, particularly about performance tyres, including market trends, customer preferences, and competitive landscape.
  • Leverage industry insights to tailor content strategies and messaging that resonate with automotive enthusiasts and professionals.

Qualifications

  • More than 2 years of experience in Content creation
  • Proven experience in product photography, branding, and content creation, preferably within the automotive industry.
  • Proficiency in photography equipment and software tools (e.g., Adobe Photoshop, Lightroom).
  • Strong creative vision and attention to detail, with the ability to translate concepts into visually compelling content.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Familiarity with digital marketing platforms and analytics tools for content performance tracking and optimization.
  • Passion for automobiles and a keen interest in performance tyres and automotive technology.
  • Need to know software Adobe Premiere Pro, Photoshop, After Effects, Lightroom, Final Cut Pro & Davinci Resolve

Join our team Torque Block and play a key role in shaping the visual identity and market presence of our performance tyre brand. If you have a passion for creativity, a knack for storytelling, and a deep understanding of the automotive industry, we'd love to hear from you! Apply now to embark on an exciting journey with us.

Apply now

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